Director of Marketing
Posting Details
POSTING INFORMATION
Internal Title
Director of Marketing
Position Type
Classified
Faculty / Non-Faculty / Administration
Non-Faculty
Pay Band
6
Level
3
Department
Athletic Administration
Job Purpose
Responsible for oversight, management and operations of the marketing, branding, licensing, and fan engagement efforts for the department. The position also has administrative oversight of pep band, mascot, dance team and cheerleaders. The primary focus of this position is to create and manage a broad external strategy that promotes the College of Charleston Athletics and its athletic teams utilizing a multi-faceted approach, including: grassroots marketing, strategic marketing, digital and social media engagement, strategic communications, community engagement and fan engagement.
Minimum Requirements
Bachelor's degree from a four-year college or university in business, sports administration, marketing, communications, advertising or another related field. A master's degree is preferred but not required.
Minimum five years of relevant work experience in college sports marketing and promotions is preferred. Knowledge and experience in graphic design is preferred. Candidates with an equivalent combination of experience and/or education are encouraged to apply.
Required Knowledge, Skills and Abilities
* Our ideal candidate will be organized, detail oriented and ability to work in a fast-paced environment with minimal supervision.
* Strong interpersonal skills with colleagues, fans, donors, student-athletes, coaches, and administrators
* Excellent written and verbal communication skills
* Problem solver, self-starter, and intrinsically motivated. Proactive thinking with interest in developing and executing new ideas is necessary.
* Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned tasks as both a leader and/or a follower
* Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas
* Understand the sports sponsorship landscape including traditional, non-traditional, and digital marketing assets and stay up to date on changes and advancements within the industry
* Proficiency in Microsoft Office (Word, PowerPoint, and Excel) and Adobe Photoshop or other graphic design software
* Work schedule will include evenings, nights and weekends, with minimal travel.
Additional Comments Regarding Position
This position will require night and weekend availability as well as the ability to lift at least 30 pounds.
Special Instructions to Applicants
Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.
*Salary is commensurate with education/experience which exceeds the minimum requirements.
Offers of employment are contingent upon a successful background check.

All applications must be submitted online https://jobs.cofc.edu<https://jobs.cofc.edu/>.
Salary
*$50,196-$58,000
Posting Date
11/30/2023
Closing Date
12/14/2023
Benefits

  *   Insurance: Health/Dental/Vision
  *   Life Insurance
  *   Paid Leave: Sick/Annual/Parental
  *   Retirement
  *   Long Term Disability
  *   Paid Holidays
  *   Free CARTA Bus Service
  *   Employee Tuition Assistance Program (ETAP)
  *   Employee Assistance Program (EAP)
  *   Full Benefits Package - Click Here<https://hr.cofc.edu/benefits/index.php>
Open Until Filled
No
Posting Number
2023192
EEO Statement
The College of Charleston is an Affirmative Action/Equal Opportunity employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability.
Quicklink for Posting
https://jobs.cofc.edu/postings/14749
Job Duties
Job Duties
Activity
Develop and implement strategies that increase attendance, engage with fans, and improve the game day atmosphere for all of our athletic team.  Identify creative and innovative programs that engage both existing and potential fans, resulting in an entertaining atmosphere and that encourages spectator loyalty and support.  Coordinate marketing special projects and events to help grow and develop the fanbase.  Oversee all "C-Mail" email communications to fans, donors and students. Assist with fulfillment of all sponsorship agreements to ensure proof of performance of each sponsorship asset. Collaborate with our communications staff and creative content team on our social media strategy and web-site content.  Identify and secure advertising via radio, social media, etc...within our budget to promote our athletic teams.
Essential or Marginal
Essential
Percent of Time
30

Activity
Oversee the marketing and sponsorship staff with the planning, coordination and implementation of all Men's Basketball game day activities and promotions including but not limited to:

  *   Public Address
  *   Game Script
  *   In-game promotions, presentations and giveaways
  *   Half-time performances
  *   Spirit - Cheerleaders, Dance, Band and Mascots
  *   All other game day related activities
Essential or Marginal
Essential
Percent of Time
25

Activity
Fan Engagement:

  *   Identify creative and innovative programs that engage the student body and encourage participation at all athletic events
  *   Further enhance and cultivate relationships on-campus, resulting in student, faculty, and staff support
  *   Coordinate CofC Athletics involvement and integration into campus events (orientation week, homecoming, etc) to promote programs
Essential or Marginal
Essential
Percent of Time
15

Activity
Oversees department's licensing and merchandising program, working collaboratively with university and other partners. Steward the CofC Athletic brand; maintain high brand standard for all design, video, social, physical and other brand applications
Essential or Marginal
Essential
Percent of Time
10

Activity
Oversees Director of the Band, Cheerleading Coach and Dance team. Serve as the main contact point for each group. Hire the coaches and personnel for each program and oversee the budgets
Essential or Marginal
Essential
Percent of Time
10

Activity
Coordinates management of fiscal and budget responsibilities of marketing department and other areas that the position oversees.
Essential or Marginal
Essential
Percent of Time
5

Activity
Perform other duties assigned by Deputy Director of Athletics.
Essential or Marginal
Essential
Percent of Time
5


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