Posting Details
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POSTING INFORMATION |
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Internal Title |
Associate Director of Marketing |
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Position Type |
Classified |
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Faculty / Non-Faculty / Administration |
Non-Faculty |
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Pay Band |
4 |
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Level |
2 |
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Department |
Athletic Administration |
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Job Purpose |
The Associate Director of Marketing will be responsible for helping to promote all men’s and women’s sports at the College of Charleston. The role will be the primary marketing contact for volleyball, women’s basketball, baseball and softball.
The position will also be the secondary point of contact for men’s basketball. The primary focus of this role is fan engagement and revenue generation. |
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Minimum Requirements |
Bachelor’s degree is required. 2+ years of experience working in Division I athletic program is highly preferred. Knowledge and basic experience in Adobe Photoshop. Candidates with an equivalent combination of experience and/or education
are encouraged to apply. |
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Required Knowledge, Skills and Abilities |
The person in this role should be team-oriented, self-motivated, and possess strong organizational skills. |
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Additional Comments Regarding Position |
Ability to work extended hours during certain seasons may be needed. |
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Special Instructions to Applicants |
Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. *Salary is commensurate with education/experience which exceeds the minimum requirements. Offers of employment are contingent upon a successful background check. All applications must be submitted online https://jobs.cofc.edu. |
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Salary |
*$33,139 - $38,000 |
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Posting Date |
07/11/2023 |
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Closing Date |
07/25/2023 |
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Benefits |
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Open Until Filled |
No |
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Posting Number |
2023130 |
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EEO Statement |
The College of Charleston is an Affirmative Action/Equal Opportunity employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion,
national origin, veteran status, genetic information, or disability. |
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Quicklink for Posting |
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Job Duties
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Job Duties |
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Activity |
Create and execute marketing and promotional plans for assigned sports. Prepare all necessary items to run a successful gameday, including timing sheets, scripts, outlines, giveaways, performances, etc. Manage in-game elements for assigned
sports. Collaborate with video, communications, facilities, coaching staff, etc. on all plans. Work with sponsorship team to ensure all sponsorship requirements are fulfilled. |
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Essential or Marginal |
Essential |
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Percent of Time |
25 |
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Activity |
Student/On-Campus Marketing: Oversee on campus marketing to the student body for all sports, including men’s basketball. Serve as athletics representative/liaison for university departments, including but not limited to Student Life, Orientation,
Residence Life, Fraternity/Sorority Life, Admissions, Campus Recreation. Create and manage student-focused programming that will increase student attendance and engagement at CofC Athletics events. Serve as the primary project manager for the Men’s & Women’s
Basketball. on-campus pre-season event (Basketball Block Party). |
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Essential or Marginal |
Essential |
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Percent of Time |
25 |
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Activity |
Ticket/Sales Initiatives: Work with the Director of Ticket Operations and the Assistant AD for Revenue & Fan Engagement, to develop and execute sales initiatives such as promotional ticket packages, group experiences, etc. to increase attendance
and revenue at athletics events. |
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Essential or Marginal |
Essential |
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Percent of Time |
10 |
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Activity |
Graphics & Collateral Materials: Create flyers to assist in on-campus marketing efforts. Create e-mail graphics as needed and assigned by the Assistant AD for Revenue & Fan Engagement, with a focus being on theme nights & special promotions
for assigned sports. Work with campus photographer, communications department and graphic designer to coordinate printed collateral for assigned sports. |
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Essential or Marginal |
Essential |
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Percent of Time |
10 |
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Activity |
Internship Program: Oversee recruiting, hiring, and management of marketing interns. Create schedule and job assignments for interns at all needed events and office duties. Ensure the internship program is a positive, learning experience
for students. |
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Essential or Marginal |
Essential |
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Percent of Time |
10 |
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Activity |
Community Engagement: Identify opportunities for community engagement and involvement with CofC Athletics. Attend community events as a representative for CofC Athletics. |
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Essential or Marginal |
Essential |
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Percent of Time |
10% |
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Activity |
Other Administrative Duties: Follow all procurement and budgeting guidelines as provided by the College of Charleston and Athletics, including P-card receipt reconciliation. Assist with special projects as needed. Other duties as assigned. |
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Essential or Marginal |
Essential |
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Percent of Time |
5% |
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Activity |
Ticket Office: This person will be physically located in the Athletics Ticket Office. This person must feel comfortable answering the phone and assisting customers in person to answer basic ticket questions and sell tickets if needed. |
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Essential or Marginal |
Essential |
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Percent of Time |
5% |